HARD TALK FOR MISSION-CRITICAL COMMUNICATIONS

A new playbook for high‑stakes communications
Leaders today face cost pressure, political and regulatory uncertainty, rapid tech disruption, and rising expectations from customers, employees, and communities.

Past performance, good intentions, or a solid product are no longer enough to stand out—or be believed.

Cassidy Rivera Strategies helps you meet that moment.
About
We turn complex, sensitive, and high‑visibility issues into strategies, stories, and campaigns that move decision‑makers to act.

We work across sectors—government contracting, technology, healthcare, education, nonprofits, and civic leadership—but our clients share one thing: they are mission‑driven and want communications that are strategic and ethical.

What we do

We help you:
 
  • Align communications with business, policy, and mission goals.
  • Integrate PR, marketing, and stakeholder engagement so every touchpoint reinforces your value.
  • Prepare leaders and teams for moments of scrutiny, growth, and change.
  • Build brands and reputations that can withstand political shifts and public pressure.

Our work spans pursuits, launches, repositioning, and sensitive issues—always designed to be practical, measurable, and built to earn trust over time.

How we work

Most engagements fit into three tracks:
 
  • Rapid advisory for high‑stakes moments - media flare‑ups, political or community blowback, leadership transitions, audits, protests, or sensitive announcements.
  • Campaigns and programs tied to growth and influence goals - launches, pursuits, policy priorities, repositioning, or market expansion.
  • Ongoing counsel for executives and teams - thought leadership, internal communications, culture and change, and “hard talk” coaching for tough conversations.

Across all tracks, we use AI‑enabled monitoring, horizon‑scanning, and content optimization to give you an edge—without losing human judgment.
Eileen hs

Who you get

Cassidy Rivera Strategies is led by Eileen Cassidy Rivera, an award‑winning communications and marketing executive with 25+ years of experience across government, major contractors, technology, education, nonprofits, and politics.

She has advised leaders at every level on how to grow market share, protect reputation, and communicate clearly when the stakes are highest.

Eileen has led strategic communications and marketing for Maximus, Cerner (now Oracle), Vangent (now GDIT), Harris Healthcare Solutions (now L3Harris), Ciox (now Datavant), and Electronic Data Systems (now HP Enterprise), shaping billion‑dollar reputations with federal, state, and global agencies.

She previously served in the Clinton Administration at the U.S. Department of Commerce, the Small Business Administration, and the Peace Corps.

A sought‑after advisor and speaker, Eileen is the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional and has been named by WashingtonExec as one of the Top 25 Communications and Marketing Executives to Watch (2020–2024).
Our Services