Eileen Cassidy Rivera is an award-winning corporate and government executive, public affairs strategist, and policy leader known for her ability to quickly analyze and process complex information, zero in on strategic solutions and creatively communicate to engage and persuade target audiences.
Eileen is Vice President of Public Relations and External Communications at Maximus (NYSE: MMS) where she shapes and builds Maximus’ awareness and reputation as a leading provider of government services to Federal, state, and global governments.
In 2020 and 2022, WashingtonExec named Eileen one of the top Marketing and Communications Leaders to Watch.
Before joining Maximus in 2021, Eileen held senior roles in communications and marketing at other leading government contracting and healthcare technology companies including Cerner (now Oracle Health), Ciox, Harris Healthcare Solutions (now L3Harris), Vangent (now GDIT) and Electronic Data Systems (now HP Enterprise).
Prior to her successful corporate career, Eileen worked at the former National Bank of Washington and the renowned public affairs agency, Hill & Knowlton. In 1993, she joined the Clinton Administration where she led international trade and export promotion programs at the Department of Commerce and the Small Business Administration. At Commerce, she served as Special Assistant to the Assistant Secretary and Director General of the U.S. and Foreign Commercial Service in the International Trade Administration.
Working closely with the late Commerce Secretary Ronald H. Brown, Eileen developed and implemented a marketing and branding strategy for the Commercial Service. She helped create the new logo, which is still used today, and promoted newly formed U.S. Export Assistance Centers across the country. She also served as Deputy Director of the Office of Business Liaison in the Office of the Secretary of Commerce where she led trade missions to the Middle East, Latin America, and South Africa.
At the Small Business Administration, Eileen was Assistant Administrator and Director of International Trade where she promoted finance programs and initiated partnerships with Ireland, Egypt, Mexico, and Russia. She led trade missions to Asia, Latin America, and Europe. Vice President Al Gore selected the Export Express program, created by Eileen, for the National Partnership for Reinventing Government Hammer Award.
In the final year of the Clinton Administration, Eileen served as Director of Press and Public Affairs at the Peace Corps.
Furthering the late Secretary of Commerce Ron Brown’s dedication to public service, Eileen serves on the Advisory Board of the Ron Brown Scholar Program which encourages civic engagement among young African Americans of outstanding promise while promoting academic excellence, community and lifelong interactions though academic scholarships, service opportunities and leadership experiences.
Eileen was named by former VA Governors Terry McAuliffe and Ralph Northam to the Board of Visitors of Gunston Hall, the home of George Mason, who wrote Virginia’s first Constitution and the Virginia Declaration of Rights, the precursor to the U.S. Constitution.
In 2006, Eileen was elected to the School Board of Alexandria City Public Schools and served until 2009. At the end of her term, Eileen was named Education Advocate of the Year by Tenants and Workers United for her efforts to close the achievement gap for minority and disabled students.
A proud Alexandrian, Eileen served on the boards of Agenda Alexandria, Commission for Women for the City of Alexandria and First Night Alexandria, the preeminent New Year’s Eve celebration for the Washington D.C. metropolitan area. Eileen also served as a volunteer with the Alexandria Medical Reserve Corps.
Born in Milwaukee, Wisconsin and raised in Rochester, New York, Eileen graduated from American University with a B.A. in international studies and a M.B.A. in international business. She also studied at the Universidad Nacional Autónoma de México in Mexico City, Mexico and the Kennedy School of Government.
Eileen’s pride and joy are her children, Kyle and Carmen and her stepson, Drew. She is married to Andrew A. Rivera, a lawyer and policy analyst at the U.S. Department of Defense.