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A New Book

In Hard Talk: Confessions of an Accidental Marketing and Communications Professional, Eileen Cassidy Rivera takes readers on a two-decade journey through the challenging and ever-changing landscape of government contracting. With personal and professional anecdotes, she shares the strategies and tactics she used to build and maintain reputations, transform brands, and lead successful marketing and communications strategies for some of the largest companies in the government contracting industry.     Read More >


Eileen’s story reinforces the reality that today, professional, and personal success is largely determined by one’s willingness to embrace unexpected opportunities with courage and grit. She has beautifully captured moments of vulnerability and triumph while sharing wisdom of the MarCom trade that will benefit anyone at any level in their career.

Brandon Fureigh, Senior Director, Strategic Engagement & Communications, Oracle Health Government Services 

Hard Talk provides an insightful and comprehensive overview of the experiences and unique challenges Eileen faced working with and for government agencies.  Eileen combines her personal and professional expertise creating a practical and informative guide based on these life experiences. 

David Casey, Senior Vice President, Government Relations, Maximus

It is a major achievement to write a book that is creative, informative, and compelling reading. Eileen has managed to do just that and more, while also sharing her personal story with sensitivity and candor. Brava, my friend. We have switched roles and I now am learning from your experiences and wisdom.

Hon. Lauri Fitz-Pegado, Advocate, Advisor, and Author, Former Assistant Secretary and Director General of the US and Foreign Commercial Service

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About Eileen

Eileen Cassidy Rivera is an award-winning corporate and government executive, public affairs strategist, and policy leader known for her ability to quickly analyze and process complex information, zero in on strategic solutions and creatively communicate to engage and persuade target audiences.

Eileen is Vice President of Public Relations and External Communications at Maximus (NYSE: MMS) where she shapes and builds Maximus’ awareness and reputation as a leading provider of government services to Federal, state, and global governments. 

In 2020 and 2022, WashingtonExec named Eileen one of the top Marketing and Communications Leaders to Watch.  

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