All The Buzz

Original Articles by Eileen Cassidy Rivera

January 4, 2012

A sound CSR program may be more important now than ever. As the Washington Post reported recently, professionals born between the 1980’s and late 1990’s who are now entering the workforce “are bringing their values into the career equation by placing a premium on employers’ reputation for social responsibility and the opportunities those companies and organizations provide their employees to make a positive impact on society.” If you want the best talent, a strong CSR program is important.

December 1, 2011

In today’s government services market, where lowest price and technically acceptable often trumps best value and best solution, and where companies big and small, old and new, are jockeying for a slice of dwindling federal dollars amid an austere budget environment, an effective branding strategy is critical to a company’s success.