All The Buzz

Original Articles by Eileen Cassidy Rivera

October 31, 2012

Any marketing or communications executive can attest: cultivating, capturing and communicating a corporate culture is one of her or his most challenging assignments, and sometimes harder than carrying a tune. And any marketing or communications professional can tell you the topic of corporate culture is one of the hardest subjects to raise and discuss with their CEO and leadership team.

August 24, 2012

Anyone who has been involved in a game-changing event can testify to the extensive time required for due diligence, planning, communications, and execution. Over the past eleven years, I’ve had first-hand experience developing and leading communications strategies at several companies and organizations which embarked on a range of game-changing events. From those experiences, I’ve learned what it takes to seize a game-changing event and make it a win-win for everyone involved.

May 24, 2012

Did your company hire a recently retired government official to help open doors at agencies where it wants to win more business? Do you plan to bring on an industry heavyweight to bolster a growing business segment or jumpstart a fading brand?

March 16, 2012

It’s not too soon for federal contractors to begin preparing for the cultural shift in diversity and inclusion from traditional anti-discrimination compliance to a renewed focus on organizational development, talent management and game-changing performance outcomes.

February 16, 2012

You’re tired of competitors’ websites having edgier content, more sophisticated designs, and innovative videos. But when you try to convince your company’s leadership to invest in updating your outdated website, you might as well be talking to a wall.

Instead of getting a green light to bring your website out of the dark ages, you’re asked to jump through hoops and “show them the money” or demonstrate return on investment before they’ll spend one more dime on marketing.

It’s time to step back and rethink your strategy. Here are three ways you can bring a compelling case forward to your management to invest in digital marketing.