Articles Tagged ‘Social Responsibility’
Apr 3, 2013
In: Doing Good
“We’re in Business to Help Change Lives.” That’s the first thing you see when you click on “Our Movement” page on TOMS website. Underneath this bold statement, it gets even better:
As 2011 came to a close, government contractors were working around the clock to write winning proposals, respond to requests for proposals and submit task order solicitations in an effort to bring in year-end revenue before the books close on Dec. 31.
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Brains, Brands and Behavior explores how we think and behave and how this affects our perceptions about brands. Through the psychology of branding, it's clear how important it is to have a solid and powerful brand, no matter the industry you're in.
Cutting to the Chase focuses on how tools like Twitter and others have forced us to say what we want to say in as few words as possible, and how it's forced our society to learn how to be brief, concise and 'cut to the chase' instead of being long winded.
Doing Good discusses the importance of companies and organizations giving back to their communities and how 'doing good' is associated with the goodness of an organization's brand.