Articles Tagged ‘Branding’

Why It’s More Important than Ever to Create Exceptional Customer Experiences

One of my favorite bloggers and authors, Brian Solis, recently wrote a book, [What’s the Future] of Business: Changing the Way Businesses Create Experiences. For those of you who may not know Brian Solis, he’s a [really smart] digital analyst, sociologist, and futurist who is globally recognized as one of the most prominent thought leaders in new media. For the social media gurus out there, he has 179K+ Twitter followers and 23K+ “likes” on Facebook. That’s pretty impressive.

Brian’s latest book is a fascinating read about how businesses need to “start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them.” He boldly states, “The future of your business depends on it.” Of course, much of Brian’s work relates to what many of us in the government contracting world refer to as the “commercial sector” – that whole body of business outside the federal government.

However, I couldn’t help but think about how the government services industry could benefit from his approaches to customer experience. He asks, “Is your company equipped to change with your customers? Is it ready and able to create meaningful experiences that keep them hooked? If not, it’s time to recognize how customers are not only changing but also how they’re sharing experiences about you and your competition.”

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How Your Brand, Culture Equal Financial Results

You’ve seen the rolling eyes when you bring up the subject of corporate culture with your CEO. “Tell me something that will help the company win more business, not cost me money,” is often a response from executives who haven’t had to describe their company’s culture to an average employee or prospect.

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Five Secrets of Better Branding for Government Contractors

There’s a good reason Vangent was named government contractor of the year at the 9th Annual Greater Washington Government Contractor Award gala.

Vangent delivered great results and had a strong brand. Over its fifty plus year history, the Vangent brand grew from a small business unit of NCS, to a $90 million operating division of Pearson PLC, to a $700+ million stand-alone company owned by Veritas Capital that was ultimately acquired by General Dynamics for $960 million on Sept. 30, 2011.

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