Articles Tagged ‘Branding and Positioning’
I’ve always wanted to be a movie critic and get paid to give people my opinions about what I like and dislike on the golden screen. The late Roger Ebert was a masterful film critic who had a knack for summing up a movie review with ‘bald honesty’ as described by Jeff McMahon in a recent Forbes article. “The movies he loved, he truly loved. And the movies he hated, he truly hated” wrote Christopher Orr in a fantastic piece in The Atlantic.
Can you imagine if Roger Ebert had turned his critiques to the websites of government contractors? I shudder to think what he would say about this company’s About Us page: