Articles Tagged ‘B2B’
Apr 1, 2013
HP recently made a lot of hay that it is the first company to reach 1 million LinkedIn users. Is this really a big deal? HP seems to think so, and so are others who are trying to figure out how HP beat other well-known brands, like Coca-Cola – the biggest brand on Facebook – by a landslide with a paltry 200,000 LinkedIn followers.
How important is the LinkedIn milestone to HP’s brand, and what can other companies learn from HP’s LinkedIn strategy?
Before we dive into these questions, let’s consider a few important points.
About this Blog
Brains, Brands and Behavior explores how we think and behave and how this affects our perceptions about brands. Through the psychology of branding, it's clear how important it is to have a solid and powerful brand, no matter the industry you're in.
Cutting to the Chase focuses on how tools like Twitter and others have forced us to say what we want to say in as few words as possible, and how it's forced our society to learn how to be brief, concise and 'cut to the chase' instead of being long winded.
Doing Good discusses the importance of companies and organizations giving back to their communities and how 'doing good' is associated with the goodness of an organization's brand.