Articles Tagged ‘Audience’
Say What?
I’ve always wanted to be a movie critic and get paid to give people my opinions about what I like and dislike on the golden screen. The late Roger Ebert was a masterful film critic who had a knack for summing up a movie review with ‘bald honesty’ as described by Jeff McMahon in a recent Forbes article. “The movies he loved, he truly loved. And the movies he hated, he truly hated” wrote Christopher Orr in a fantastic piece in The Atlantic.
Can you imagine if Roger Ebert had turned his critiques to the websites of government contractors? I shudder to think what he would say about this company’s About Us page:
“A Million Thanks to Our Followers”
HP recently made a lot of hay that it is the first company to reach 1 million LinkedIn users. Is this really a big deal? HP seems to think so, and so are others who are trying to figure out how HP beat other well-known brands, like Coca-Cola – the biggest brand on Facebook – by a landslide with a paltry 200,000 LinkedIn followers.
How important is the LinkedIn milestone to HP’s brand, and what can other companies learn from HP’s LinkedIn strategy?
Before we dive into these questions, let’s consider a few important points.