Author Archive

Why Digital Marketing Matters for Contractors

Feb 16, 2012

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In: The Buzz

You’re tired of competitors’ websites having edgier content, more sophisticated designs, and innovative videos. But when you try to convince your company’s leadership to invest in updating your outdated website, you might as well be talking to a wall.

Instead of getting a green light to bring your website out of the dark ages, you’re asked to jump through hoops and “show them the money” or demonstrate return on investment before they’ll spend one more dime on marketing.

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4 Reasons You Should Care About Social Responsibility

As 2011 came to a close, government contractors were working around the clock to write winning proposals, respond to requests for proposals and submit task order solicitations in an effort to bring in year-end revenue before the books close on Dec. 31.

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Five Secrets of Better Branding for Government Contractors

There’s a good reason Vangent was named government contractor of the year at the 9th Annual Greater Washington Government Contractor Award gala.

Vangent delivered great results and had a strong brand. Over its fifty plus year history, the Vangent brand grew from a small business unit of NCS, to a $90 million operating division of Pearson PLC, to a $700+ million stand-alone company owned by Veritas Capital that was ultimately acquired by General Dynamics for $960 million on Sept. 30, 2011.

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