Author Archive

How to Take Your Marketing and Communications Strategy to New Heights in 2013 (For Practically Free*)

Feb 4, 2013

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In: The Buzz

As a government services MarCom executive, it’s likely you’ve been in ‘2013 mode’ for a while.  Over the past few months, you’ve submitted, fought for and defended budget requests to support your company’s marketing and communications activities this year. Throughout your budget planning process, you’ve been eyeing opportunities and new ways to deepen your company’s brand visibility, jump-start a lead-generation campaign, upgrade your company’s digital presence, diversify your company’s participation in trade shows and conferences or perhaps create a totally new outreach strategy combining social media and traditional marketing techniques.  You may be in an even bolder place with a greater headcount to augment your already over-stretched staff to more effectively support your company’s efforts to win new business and grow revenue during challenging times.

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How Your Brand, Culture Equal Financial Results

You’ve seen the rolling eyes when you bring up the subject of corporate culture with your CEO. “Tell me something that will help the company win more business, not cost me money,” is often a response from executives who haven’t had to describe their company’s culture to an average employee or prospect.

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Game-Changing Event? Here’s How To Communicate It

Aug 24, 2012

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In: The Buzz

Your company is moving ahead to acquire a niche company in an adjacent market. A new CEO is coming on board. Or, your once publicly traded company is being acquired by a private equity firm. In today’s evolving government contracting industry where shrinking budgets and shifting priorities have become the new norm, game-changing events are likely to occur now more than ever before.

When planning and carrying out a game-changing event, ownership, executive management, and investors carefully consider timing, resources and desired results.

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5 Ways to Make Your Big-Name Hires Pay Off

May 24, 2012

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In: The Buzz

Did your company hire a recently retired government official to help open doors at agencies where it wants to win more business? Do you plan to bring on an industry heavyweight to bolster a growing business segment or jumpstart a fading brand?

Hiring “name brands” is certainly not a recent phenomenon in the government market. Established contractors frequently hire former government officials with impressive pedigrees and valuable subject matter expertise to open new doors, broaden relationships, deepen existing business or help a company launch into a new domain. For many large contractors, recruiting former government officials is routine and inculcated in their corporate culture.

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Why Contractors Should Pay Attention to Diversity and Inclusion

Mar 16, 2012

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In: The Buzz

On March 18, federal agencies must provide the Office of Personnel Management their diversity and inclusion strategic plans. The requirement stems from an executive order signed by President Obama on Aug. 18, 2011 called, “Establishing a Coordinated Government-Wide Initiative to Promote Diversity and Inclusion in the Federal Workforce.”

The executive order requires OPM, the Office of Management and Budget, the Equal Opportunity Employment Commission and the President’s Management Council to lead a government-wide initiative focused on dramatically changing how the federal government recruits, hires, trains, retains and promotes its workforce.

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