Archive for February 2012 | Monthly archive page
Why Digital Marketing Matters for Contractors
You’re tired of competitors’ websites having edgier content, more sophisticated designs, and innovative videos. But when you try to convince your company’s leadership to invest in updating your outdated website, you might as well be talking to a wall.
Instead of getting a green light to bring your website out of the dark ages, you’re asked to jump through hoops and “show them the money” or demonstrate return on investment before they’ll spend one more dime on marketing.